Sunday 3 January 2010

Images – Can we be more organised?

Imagine entering a hypermarket without knowing what is kept where and how to go there. Life would be miserable when it would come to shopping around in a hypermarket. God bless those who came up with the idea of signs and symbols which make life easier then we could ever imagine. Although we don’t give these signs and symbols the importance they deserve but still we know that if they dint exist things would me much more different and way more difficult.
When you think about detergents, the first thing that comes in your head might be a washing detergent used for clothes or a softener but there are a lot more things that actually come under the word detergent in a hypermarket. Products like, sponges, aluminium foil, insecticides, air fresheners, shoe care and kitchen cleaning. Looking at the sign it made it so easy for the people to shop around and save time rather than looking for things and not knowing where exactly the products were situated.


(Photo Credits: Khadija Ashraf)


Similarly, they have signs are dry food, beauty, frozen food and fruits and vegetables. Everything in there is so organised and the only way of organising all of that is through signs and symbols.

Mrs. Ahmed a customer in Carrefour says, “because of the signs and symbols everywhere, it is very easy for me to go to just those areas where I have to go, i save a lot of time and energy.”

(Photo Credits: Khadija Ashraf)

Likewise Vinod Akshay a worker in Carrefour says,” we all are allotted in different sections of the hypermarket, because of the signs and symbols we have different sections and we are responsible only for these sections and we help those customers who come to our section, we have knowledge about other sections as well, but because of the signs and symbols we know what product is where and it’s a lot more organised than the other hypermarkets.”

(Photo Credits: Khadija Ashraf)

So when we talk about signs and symbols, we might not consider them as an important part of our everyday life but they actually are. Signs and symbols make rules and when a city has rules it runs smoothly and more efficiently.

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